Little Train Creative serves as the retained public relations agency for CherryHill Orchards, supporting one of Victoria’s most recognised agritourism destinations through strategic communications, media relations, influencer engagement and event publicity.
Working across multiple seasonal campaigns including Blossom Festival, Blossom by Light, Cherry Picking and Christmas activations, our work has helped position CherryHill Orchards as a must-visit destination for visitors across Melbourne and regional Victoria.
The campaign generated:
• 382 media mentions
• 43.7 million audience reach
• A$620,000+ publicity value generated
• National television coverage
• Major media coverage across Channel 7, Channel 9, Channel 10, The Age, Herald Sun, Time Out, Secret Melbourne, Urban List and Australian Traveller
• Extensive radio coverage across metropolitan and regional markets
• Ongoing influencer partnerships supporting seasonal events and visitor experiences
• Significant exposure for Blossom Festival, Blossom by Light, Cherry Picking and Christmas experiences
By combining strategic media relations, tourism storytelling and influencer engagement, Little Train Creative helped strengthen CherryHill Orchards’ position as one of Victoria’s most popular seasonal tourism destinations, generating awareness, visitation and engagement across multiple campaigns throughout the year.