The PR Station
we partner with a select number of brands, businesses, organisations and cultural projects
Publicity Training, Strategy & Support
Not every business, artist, author, filmmaker, comedian or organisation is ready for a full-service PR agency.
The PR Station was created for people who want access to professional publicity expertise, strategic guidance and practical tools, without engaging a publicist to manage a campaign on their behalf.
Developed by Little Train Creative founder Bronny Lane, The PR Station provides access to the same principles, frameworks and strategic thinking used to support brands, festivals, cultural organisations, artists and purpose-led businesses for more than 20 years.
Whether you’re launching a product, promoting a show, releasing a book, screening a film or building awareness for a cause, The PR Station helps you understand how publicity works, what makes a story newsworthy and how to promote your project with confidence.
What Are You Actually Buying?
This is one of the most important questions in publicity.
When you purchase a program through The PR Station, you are not purchasing guaranteed media coverage, interviews, reviews, articles or television appearances.
You are purchasing access to professional publicity knowledge, strategic communications expertise and proven industry frameworks.
Publicity is earned, not bought.
Journalists, producers, editors, broadcasters, podcasters and content creators decide which stories they share with their audiences. No publicist, agency or communications professional can guarantee media coverage.
What we can provide is the knowledge, guidance, tools, strategic thinking and industry insight that help maximise your chances of success.
Think of The PR Station as the difference between hiring a personal trainer and becoming an Olympic athlete. We can provide the roadmap, training and expertise, but the outcome is influenced by many factors beyond our control.
Our role is to help you tell a stronger story, identify opportunities, understand the media landscape and approach publicity with confidence and clarity.
Who Is The PR Station For?
The PR Station is designed for:
- Small business owners
- Founders and entrepreneurs
- Authors and publishers
- Filmmakers and producers
- Comedians and festival performers
- Artists and musicians
- Community organisations
- Start-ups and emerging brands
Whether you’re looking for DIY resources, strategic advice or a guided introduction to publicity, there’s a program designed to meet you where you are.
Little Train is a strategic PR and communications agency.
We work with brands that want to lead, shaping how they are seen, understood and talked about.
Our work sits at the intersection of media, culture and influence, where the right story, told in the right way, creates real impact.
Choose Your Journey
The Caboose
DIY Publicity Toolkit
$595 + GST
For those who want the tools, templates and frameworks to manage their own publicity campaign.
You Receive:
- Publicity Planning Workbook
- Story Angle Development Worksheet
- Media Release Template
- Pitch Email Templates
- Media Kit Template
- Interview Preparation Guide
- Publicity Timeline
- Festival & Launch Checklists
- Resource Library
- Recommended Publicity Process
Ideal For:
People who want to learn the fundamentals of publicity and build confidence in promoting themselves.
The Locomotive
Publicity Strategy Intensive
$1,200 + GST
For those who want direct strategic guidance before launching.
Everything in The Caboose, plus:
- Two-hour strategy workshop with Bronny Lane
- Story and messaging review
- Campaign positioning recommendations
- Publicity opportunity identification
- Media targeting guidance
- Launch strategy discussion
- Written action plan
Ideal For:
People seeking expert advice, clarity and direction before taking action.
The Freight Train
Publicity Accelerator
$2,400 + GST
For those who want strategic support and a practical introduction to agency-style publicity.
Everything in The Locomotive, plus:
- Additional strategy session
- Media release review and recommendations
- Media kit review and recommendations
- 30 days email support
- One targeted round of media outreach
- Outreach summary and recommendations
Ideal For:
Creators, founders and organisations looking for guidance, support and strategic momentum.
The Bullet Train
Launch Strategy Program
$4,800 + GST
For launches that require comprehensive planning and strategic visibility.
Everything in The Freight Train, plus:
- Strategic communications plan
- Media release written by Little Train Creative
- Campaign messaging framework
- Three strategic planning sessions
- One strategic media outreach campaign
- One round of media follow-up
- 90 days strategic support
Ideal For:
Major launches, festivals, productions, books, businesses and organisations seeking expert strategic guidance.
Important Information
The PR Station provides education, strategic guidance, publicity training and communications support.
Media coverage, interviews, reviews, articles, broadcast appearances and other forms of earned media are never guaranteed and remain at the discretion of journalists, editors, producers, broadcasters and content creators.
Any outreach included within The Freight Train or Bullet Train programs is undertaken to demonstrate professional publicity processes and provide practical support. It should not be interpreted as a guarantee of media coverage or media placements.
By engaging The PR Station, you are investing in expertise, knowledge, strategic thinking, publicity frameworks and access to more than two decades of communications experience.
You are not purchasing guaranteed publicity outcomes.
You are investing in learning how publicity works and how to give your story the best possible opportunity to be seen, heard and remembered.
Work With Little Train
We partner with brands, organisations, and cultural projects who are ready to invest in strategic public relations and communications.
If you are looking for considered, high-impact work and a team that operates at a senior level, we would love to hear from you.