Working Together / Event Management & Experiences
Events That People Remember
We partner with brands, organisations and cultural projects to deliver red carpet premieres, brand activations and large-scale festivals — across Australia and internationally.
30+
Years Experience
100s
Events Delivered
8
Cities Worldwide
1 Week
Fastest Turnaround
DELIVERED IN MELBOURNE • SYONEY • BRISBANE • ADELAIDE • AUCKLAND • LONDON « LOS ANGELES » NEW YORK
Brand Activations & Product Launches
Events that people remember. Publicity that lasts long after they're over.
An event should do more than bring people together. It should tell a story, create genuine moments, and give people something worth talking about. At Little Train Creative, we've been producing events for more than 30 years, delivering everything from intimate launches to large-scale public festivals, red carpet premieres and brand activations across Australia and internationally. Whether you're launching a product, celebrating an opening night, engaging customers, hosting stakeholders or creating a public spectacle, we manage every detail from concept through to execution, ensuring your event delivers both an exceptional guest experience and meaningful business outcomes.
The Gallery
Hundreds of events, one team behind every detail.
A masonry mosaic of mixed landscape and portrait imagery — built to communicate scale and diversity at a glance. Click any tile to open the full lightbox gallery.
Brand Activations & Product Launches
Launch experiences guests want to talk about.
Long before Little Train Creative was founded, our Director, Bronny Lane, was producing major corporate events throughout the technology industry in the 1990s. Since then, she has planned and delivered hundreds of successful events across Australia, New Zealand, the United Kingdom and the United States.
We've delivered events in:
- Melbourne
- Sydney
- Brisbane
- Adelaide
- Auckland
- London
- Los Angeles
- New York
From boutique VIP experiences to major public events, our team understands what it takes to deliver seamless events under pressure, often within remarkably tight timeframes.
Need an event delivered quickly? We've successfully conceived, planned and delivered major events in as little as one week.
Our Event Services
Where Little Train Creative truly shines.
Film premieres, theatre openings, television launches and entertainment events — we coordinate every detail, from arrivals to the last flashbulb.
Red Carpet & Opening Night Events
Film premieres, theatre openings, television launches and entertainment events are where Little
Train Creative truly shines.
We coordinate every detail, including:
- Red carpet arrivals
- Step and repeat media walls
- Celebrity and VIP management
- Guest lists and invitations
- Photography and videography
- Media attendance
- Sponsor integration
- Event production
- On-the-night coordination
Our entertainment background means we know exactly how to create moments that generate
headlines and unforgettable guest experiences.
Brand Activations & Product Launches
Launching a new product? Opening a new venue? Introducing a new service?
We create launch experiences that attract attention, encourage sharing and leave lasting impressions.
Our activations combine creativity with strategic thinking, ensuring every element supports your brand objectives while giving guests something they'll genuinely want to talk about.
Corporate Events
From executive functions and networking events to conferences, client appreciation evenings and business celebrations, we create polished events that reflect your organisation's professionalism.
Services include:
- Venue sourcing
- Supplier management
- Production
- Entertainment
- Guest management
- Event scheduling
- Run sheets
- MC coordination
- Styling
- On-site management
Festivals & Community Events
We've programmed and managed festivals, outdoor events and large public celebrations involving multiple stakeholders, performers, exhibitors and suppliers.
Whether it's a one-day community festival or a multi-week activation, we understand how to balance logistics, creativity and audience experience.
Our experience includes:
- Festival programming
- Entertainment booking
- Performer management
- Family events
- Children's entertainment
- Street performers
- Food vendors
- Site management
- Public activations
PR Stunts & Experiential Marketing
Sometimes the best event isn't really an event at all.
It's a moment designed to stop people in their tracks.
We've developed creative publicity stunts and experiential campaigns that generate media coverage, social sharing and genuine conversation.
Because when creativity meets strategy, people pay attention.
Full-Service Event Management
We can manage as much or as little as you need.
Our services include:
- Event strategy
- Creative concept development
- Budget management
- Venue sourcing
- Supplier procurement
- Entertainment booking
- Styling and theming
- Invitations and guest management
- Registration
- Sponsorship activation
- Production management
- Photography and videography
- Risk management
- Run sheets
- Staffing
- On-site coordination
- Post-event reporting
One experienced team, managing every moving part.
Why us
Why Little Train Creative?
Events are where strategy, creativity and logistics all collide.
You need someone who can think creatively, solve problems quickly and stay calm when the unexpected happens.
That's where we thrive.
With more than 30 years of experience, we've built a reputation for delivering events that feel effortless to guests, even when there's an enormous amount happening behind the scenes.
We understand publicity because we're publicists.
We understand storytelling because we're content creators.
And we understand event delivery because we've spent decades making it happen.
Case Studies
Partnering with pride.
A closer look at the kind of publicity-driving events we deliver, matching the format used across the rest of the site’s portfolio.
- Entertainment, Music
Little Train Creative has provided ongoing public relations support for the Australian Music Prize, Australia’s most prestigious award recognising excellence in contemporary Australian music since 2025.
Working alongside the Australian Music Prize team, Little Train Creative delivers strategic media relations, artist publicity and communications support designed to elevate the profile of the Prize, its finalists and winning artists while celebrating the strength and diversity of Australian music.
Our most recent campaign delivered:
• 532 media mentions
• 1.68 billion audience reach
• A$23.7 million+ publicity value generated
• Coverage across Billboard, The Guardian, ABC, Yahoo! Entertainment and MSN
• National television, radio, print and digital media coverage
• International coverage extending across Australia, the United States, United Kingdom and Canada
• Significant visibility for finalists, judges and the eventual winning artist
• Extensive coverage surrounding the announcement of Ninajirachi as the winner of the 21st Australian Music Prize
By combining strategic media relations, artist storytelling and cultural communications expertise, Little Train Creative helped position the Australian Music Prize at the centre of the national music conversation, generating widespread recognition for Australia’s leading contemporary artists and reinforcing the Prize’s status as one of the country’s most respected music awards.
- Tourism, Travel and Destination
Little Train Creative serves as the retained public relations agency for CherryHill Orchards, supporting one of Victoria’s most recognised agritourism destinations through strategic communications, media relations, influencer engagement and event publicity.
Working across multiple seasonal campaigns including Blossom Festival, Blossom by Light, Cherry Picking and Christmas activations, our work has helped position CherryHill Orchards as a must-visit destination for visitors across Melbourne and regional Victoria.
The campaign generated:
• 382 media mentions
• 43.7 million audience reach
• A$620,000+ publicity value generated
• National television coverage
• Major media coverage across Channel 7, Channel 9, Channel 10, The Age, Herald Sun, Time Out, Secret Melbourne, Urban List and Australian Traveller
• Extensive radio coverage across metropolitan and regional markets
• Ongoing influencer partnerships supporting seasonal events and visitor experiences
• Significant exposure for Blossom Festival, Blossom by Light, Cherry Picking and Christmas experiences
By combining strategic media relations, tourism storytelling and influencer engagement, Little Train Creative helped strengthen CherryHill Orchards’ position as one of Victoria’s most popular seasonal tourism destinations, generating awareness, visitation and engagement across multiple campaigns throughout the year.
- Beauty & Skincare
Services
Strategic Communications, Media Relations, Influencer Engagement, Product Launches, Brand Awareness
The Challenge
RoC Skincare is one of the world’s most recognised skincare brands, trusted by consumers for its clinically proven innovation and science-led formulations. As the brand’s Australian communications partner, Little Train Creative was engaged to support ongoing brand visibility, product launches and awareness campaigns in a highly competitive beauty and skincare market.
Our Approach
As RoC Skincare’s retained public relations agency, Little Train Creative delivers strategic communications, media relations and influencer engagement programs designed to build brand awareness and support commercial objectives.
Working closely with the Australian team, we develop media strategies, secure earned media opportunities, manage influencer partnerships and create compelling stories around key product launches and hero ranges. Our campaigns connect RoC with beauty editors, journalists, content creators and consumers across traditional and digital channels.
The Outcome
• Ongoing strategic communications support for RoC Skincare Australia
• Media coverage secured across beauty, lifestyle and consumer publications
• Influencer engagement campaigns supporting product awareness and education
• Increased visibility for hero products including the Derm Correxion and Retinol Correxion ranges
• Brand exposure generated across earned media, social media and influencer channels
• Long-term communications partnership supporting the growth of the RoC brand in Australia
As RoC Skincare’s retained agency partner, Little Train Creative continues to help strengthen brand awareness, build credibility and connect Australian consumers with clinically proven skincare solutions through strategic communications and earned media engagement.
What People Say
"Bronnie and her team were instrumental in generating strong and creative publicity — a key driver behind the event going from strength to strength."
Leanne Blanckenberg — General Manager, Corporate Communications, BMW Australia
Let’s Talk
Let's create something unforgettable.
Whether you’re planning a product launch, red carpet premiere, corporate function, community festival or brand activation, we’d love to help bring your vision to life. Let’s create an event your guests will remember and your audience will talk about long after the last guest has gone home.
Work With Little Train
We partner with brands, organisations, and cultural projects who are ready to invest in strategic public relations and communications.
If you are looking for considered, high-impact work and a team that operates at a senior level, we would love to hear from you.