Little Train Creative has provided ongoing public relations support for the Australian Music Prize, Australia’s most prestigious award recognising excellence in contemporary Australian music since 2025.
Working alongside the Australian Music Prize team, Little Train Creative delivers strategic media relations, artist publicity and communications support designed to elevate the profile of the Prize, its finalists and winning artists while celebrating the strength and diversity of Australian music.
Our most recent campaign delivered:
• 532 media mentions
• 1.68 billion audience reach
• A$23.7 million+ publicity value generated
• Coverage across Billboard, The Guardian, ABC, Yahoo! Entertainment and MSN
• National television, radio, print and digital media coverage
• International coverage extending across Australia, the United States, United Kingdom and Canada
• Significant visibility for finalists, judges and the eventual winning artist
• Extensive coverage surrounding the announcement of Ninajirachi as the winner of the 21st Australian Music Prize
By combining strategic media relations, artist storytelling and cultural communications expertise, Little Train Creative helped position the Australian Music Prize at the centre of the national music conversation, generating widespread recognition for Australia’s leading contemporary artists and reinforcing the Prize’s status as one of the country’s most respected music awards.