Services
Strategic Communications, Media Relations, Influencer Engagement, Product Launches, Brand Awareness
The Challenge
RoC Skincare is one of the world’s most recognised skincare brands, trusted by consumers for its clinically proven innovation and science-led formulations. As the brand’s Australian communications partner, Little Train Creative was engaged to support ongoing brand visibility, product launches and awareness campaigns in a highly competitive beauty and skincare market.
Our Approach
As RoC Skincare’s retained public relations agency, Little Train Creative delivers strategic communications, media relations and influencer engagement programs designed to build brand awareness and support commercial objectives.
Working closely with the Australian team, we develop media strategies, secure earned media opportunities, manage influencer partnerships and create compelling stories around key product launches and hero ranges. Our campaigns connect RoC with beauty editors, journalists, content creators and consumers across traditional and digital channels.
The Outcome
• Ongoing strategic communications support for RoC Skincare Australia
• Media coverage secured across beauty, lifestyle and consumer publications
• Influencer engagement campaigns supporting product awareness and education
• Increased visibility for hero products including the Derm Correxion and Retinol Correxion ranges
• Brand exposure generated across earned media, social media and influencer channels
• Long-term communications partnership supporting the growth of the RoC brand in Australia
As RoC Skincare’s retained agency partner, Little Train Creative continues to help strengthen brand awareness, build credibility and connect Australian consumers with clinically proven skincare solutions through strategic communications and earned media engagement.