Little Train Creative
Who We Are
Little Train is a strategic PR and communications agency.
We work with brands that want to lead, shaping how they are seen, understood and talked about.
Our work sits at the intersection of media, culture and influence, where the right story, told in the right way, creates real impact.
How We Work
We don’t operate as a service provider.
We operate as a strategic partner.
We work closely with a select range of clients at any one time, ensuring focus, alignment and results.
We consider every campaign, partnership, and piece of communication is intentionally built to deliver long-term value.
Bronny Lane
Founder / Director / Principal Publicist
Bronny Lane is the Founder, Director and Principal Publicist of Little Train Creative, a strategic communications agency she established in 2006. For more than two decades, she has partnered with brands, organisations, artists and business leaders to shape reputations, influence public conversation and build lasting connections with audiences.
Known for her strategic thinking, creativity and a calm, hands-on approach, Bronny works closely with clients to uncover the stories that matter most, transforming complex ideas into clear, compelling narratives that earn attention and inspire trust. Her expertise spans strategic communications, public relations, media relations, reputation management, thought leadership and integrated communications across the arts, entertainment, tourism, beauty, retail, charity, government and corporate sectors.
A recognised entertainment industry communications specialist, Bronny has built an extensive career working across music, film, television, theatre and major events. She has remained at the forefront of the evolving communications landscape, helping clients successfully navigate the shift from traditional public relations to integrated digital communications, content and reputation management.
Throughout her career, Bronny has led communications for national and international campaigns, major events, product launches and cultural initiatives. Career highlights include working on the internationally acclaimed Meltdown Festival in London under the artistic direction of David Bowie, alongside campaigns for leading brands, festivals, charities and cultural organisations. She has always believed that meaningful publicity begins with strong strategy rather than simply chasing headlines.
Her background extends beyond public relations. Bronny is also a producer, writer and director, giving her a deep understanding of storytelling across film, theatre, digital media and live events. This creative perspective allows her to approach communications differently, helping clients build brands that resonate long after a campaign ends. She believes the strongest brands are built through clarity, consistency and authentic storytelling, not publicity for publicity’s sake.
Bronny studied at the Victorian College of the Arts, UCLA and the University of Melbourne and holds a Bachelor of Music (Honours). She has undertaken professional development through the Australian Film Television and Radio School, Stage32 and the Sundance Institute. She was awarded a prestigious Churchill Fellowship to study programming and marketing to youth audiences.
Today, Bronny continues to lead every Little Train partnership personally, working alongside a senior team to deliver thoughtful, strategic communications that help organisations become trusted voices within their industries.
Our Team
Chelsey Weisz
Angus Gillies
Amelia Le May
Junior Publicist
Simon Reich
What People Say
See what our clients have to say about us
It’s a pleasure working with Bronny and the team at Little Train to promote our seasonal agri-tourism experiences in the Yarra Valley. Within our first season together we achieved our strongest ever media coverage, with standout features across mainstream TV channels. We look forward to continuing to grow the profile of CherryHill Orchards through valuable and wide-reaching media opportunities with Little Train.
CherryHill Orchards
As a not for profit it is important to find a company that shares your passion for the cause. Little Train go above and beyond to ensure the integrity of the Foundation is preserved with quality media leads for optimum impact. Bronny and her team have become part of our family.
Bully Zero Australia Foundation
Bronnie and her team were instrumental in generating strong and creative publicity for our BMW Opera for All event over the past two years. This extended to the arts media, broadcast outlets – including the morning breakfast TV shows – and relevant social content creators. The event has gone from strength-to-strength, and a key driver has been the impactful publicity delivered with the support of Little Train. There is a unique way to tell stories within the art and culture space, and we couldn’t have achieved this without their partnership.
BMW Australia
Bronny and the Little Train Creative team were a fantastic PR partner for Midsumma Festival 2025. Their strategic expertise, creative thinking and strong media relationships helped secure extensive coverage across major TV, radio, print and online media, expanding the festival’s reach and awareness.
Professional, proactive and a genuine pleasure to work with, the team consistently brought fresh ideas to the table and were deeply invested in the success of the festival. Beyond delivering outstanding media results, Bronny and her team brought an invaluable human touch to the partnership, becoming a visible and trusted presence throughout the festival. Whether working with artists, media, stakeholders or staff, she had a remarkable ability to make people feel comfortable, supported and heard.
Her hands-on involvement at events, strong relationship-building skills and calm, thoughtful approach were particularly valuable when navigating sensitive communications and complex issues in an increasingly challenging societal landscape. Throughout it all, Bronny remained optimistic and committed to preserving the joy, inclusivity and sense of community at the heart of Midsumma.
I would highly recommend Little Train Creative to any festival, destination or cultural organisation seeking an experienced, engaged and collaborative PR and communications partner!
Midsumma Festival 2024-2025
As one of Australia’s largest independent live comedy producers, we were looking for publicist who could manage our 2020 comedy festivals slate. Bronwyn is a great personality, exactly the kind of positive attitide you want next to you in the trenches of a campaign, full of enthusiam and very professional. On a administrative level, her systems and processes are well organised, clear and the best we’ve worked with in over 15 years of touring. She is a big picture creative, who is equally deft at responding to and to pitching shows. She always put the client first, and developed bespoke campaigns for all our artists, whether they were emerging comedians, or household names. I would not hesitate recommending her. In fact, stop reading this and hire her now. You’d be lucky to have her on your team.
Laughing Stock Productions
Working alongside our team on the past two Sleep At the ‘G campaigns, Little Train Creative elevated our communication activities, helping to increase awareness about the event and also increase the community’s understanding of youth homelessness across Victoria.”
MCM (Melbourne City Mission)
Bronnie and the Little Train team have been a fantastic PR partner for Bird’s Basement. They consistently identify meaningful publicity opportunities and secure quality coverage across media, broadcast, digital platforms and social media programs. Their understanding of the arts and entertainment industry, strong relationships and proactive approach make them a pleasure to work with. They operate as a genuine extension of our team, helping to raise the profile of both our venue and the artists we present. We greatly value their support and highly recommend their services.
Bird’s Basement
Working with Bronny to achieve our dreams of opening Dreamcity in 2019 has taught me so much about what PR actually is. She has held our hand through the entire process, helped us create the Dreamcity story and shown loyalty and integrity along the way. Selecting Little Train as our PR Agency has proven to be the right choice over and over again. As a result we have retained Little Train as our ongoing agency and look forward to opening the park in 2019 together and achieving even more success as a team.
Dreamcity
I engaged with Little Train Creative to elevate and connect my fragrance business. Bronny and her team made the experience easy and straightforward, successfully connecting me with some invaluable media coverage and contacts. Bronny was efficient, professional and very easy to deal with. She is an incredible resource for industry connections and a wealth of knowledge. I highly recommend Bronny and her team to anyone wanting to take their business to the next level.
Aysha Hansen Fine Fragrances
Bronny and the team at Little Train Creative were a pleasure to work with. They took the time to understand my project, developed a clear publicity strategy and delivered strong media outcomes throughout the campaign. Beyond the PR, Bronny was a true creative partner, providing thoughtful advice that genuinely strengthened the show. Her instincts for storytelling, structure and comedy were incredibly valuable, and I always felt she was invested in making the project the best it could be. I’d happily recommend Little Train Creative to anyone looking for strategic PR support.
Comedian
How lucky we were to meet Bronny from Little Train when we did. She came highly recommended from a family member and did not disappoint. We work in the circus/live entertainment industry so it’s super important to have someone on board that knows exactly what this industry is like and how to help us shine. The ideas were always flowing and communication was always clear and consistent – these 2 things were super important for us. On a personal note, Bronny is an ace human, understanding, driven and really fun to work with. Do yourself a favour and get Bronny on your team!
Silver’s Circus
Little Train? More like unstoppable locomotive. These people work hard and that Bronny, when does she sleep. Loving working with these people who continue to deliver all they promised and more.
Television Personality
After working with Bronny for years, she still amazes me with her tireless dedication and experience. For an honest PR agency that gets results, there is no one else I would engage or recommend.
Web Marketing Angels
We are so pleased with the results we have had so far from the Little Train Marketing Solutions. Bronny really understands our business and brands and has been such a joy to work with. Her vibrant and enthusiastic personality shines through in her work and we couldnt be happier
Brandstyle
Thank you Bronny and Little Train PR & Marketing for all your work on the past few projects. Super grateful for all your hard work and the opportunities you have given us. It’s been a pleasure working with your team. You’re awesome and I look forward to future ventures and to see what else we can cook up in the future.
Aussie Dance Tours
As a newly launched real estate agency it has been important for us to engage a PR Agency that shares our vision. Little Train has been a valuable asset to the team in managing our marketing and pr activity; rolling out campaigns, responding to our pr and marketing needs, creating key relationships and supplying ongoing consultation. We value Bronny and her guidance when it comes to PR and marketing for the agency. Little Train is an asset to our growing business.