Little Train Creative has provided ongoing public relations support for BMW Opera for All, Opera Australia’s free public concert series presented in Melbourne’s Federation Square.
Over a two-year partnership, Little Train Creative has worked closely with Opera Australia and event stakeholders to generate media coverage, increase audience awareness and help connect new audiences with one of Australia’s most celebrated cultural events.
Our most recent campaign delivered:
• 5.67 million audience reach
• A$63,800 publicity value generated
• 81% increase in audience reach year-on-year
• 120% increase in publicity value year-on-year
• Coverage secured across television, radio, digital and social media channels
• Extensive radio coverage including ABC Melbourne, Triple M, 3AW, Nova, 2BS and ABC Adelaide
• Media coverage supporting audience attendance and event awareness across Melbourne and regional markets
• Positive coverage across arts, culture, lifestyle and community media
As a trusted communications partner, Little Train Creative continues to support BMW Opera for All through strategic media relations, audience engagement and event publicity. Through a combination of storytelling, stakeholder engagement and targeted media outreach, we have helped strengthen awareness of this iconic cultural event and connect broader audiences with the power of live opera in a free and accessible public setting.