LITTLE TRAIN
CREATIVE
join the journey. share the story.
WHO WE ARE
We are a creative agency with divisions in pr and marketing, productions and publishing.
Little Train has over 20-years experience in publicity, marketing, events, activations, filming and talent management services.
We specialise in the arts & entertainment, film & television, technology, environment, fashion, beauty, lifestyle, sporting, health & fitness, food & beverage, hospitality & leisure and publishing sectors. We can run your publicity campaign, create your marketing materials or strategy, run your event from start to finish, manage your social media, create your video content and more! Call 03 9596 4600 for a chat or email us!
WHY CHOOSE US
We bring 20 years of experience to the table in publicity, marketing, events, activations,
filming and talent management services. We are film makers, story tellers, dream weavers
and believers.
WHAT WE DO
Our work can get you in the media. We are gate keepers and bridge builders. Our experienced team can run your publicity campaign with a media release sent to a targeted database, create a media stunt or engage with celebrities, influencers and bloggers. We have a proven track record in getting our clients on the radio, television and in newspapers, magazines and digital platforms.
We create marketing strategies and plans. We build advertising campaigns. We have won awards for marketing techniques we pioneered that are now every day practice and the arts and entertainment industry. Whether you need copywriting, a strategy, advertising or guidance on your existing marketing we can help. In addition, we can freshen up your existing marketing materials or create an entirely new brand.
We are 360 events experts. That means we can design your event from the creative concept through to execution. Our events experience includes brand activations, publicity stunts, small intimate cocktail parties, large scale fundraisers, general public events, product launches and more. Our experience spans creative through to logistics.
As passionate film makers we have created content for a multitude of clients. This has included corporate, explainer, crowdfunding, promo, sizzle reel and advertising videos. We also have experience in producing and directing short films and have written numerous screenplays for short and feature films.
Don’t have social media? We can recommend and build your profiles for you across platforms including Facebook, Instagram, Snapchat, Twitter, YouTube and LinkedIn. We can craft your digital campaign including all associated social media advertising. We can schedule your content too so your story is always being told.
We have worked with influencers, we have access to influencers and we know the kinds of influencers you should be working with. We understand it’s all about the right influencer that is the perfect fit for your brand. Building, nurturing and keeping strong relationships are key and we have the capacity to share those relationships with you.
We are quill masters, web weavers and brand builders. We love writing. We can spin words into magic. And, we can do this for you. Our team can craft a message that will help you stand out from the crowd, we bring to the table 30 years of copywriting experience in writing marketing materials, social media content, books, ghost writing, screenplays and more. Our team includes published Author and Churchill Fellow Bronny Lane who pioneered email copywriting techniques in the late 90s that are now common practice.
When the press come knocking and you don’t know what to do, we are here to hold your hand. Our crisis management pr has spanned bullying, noise pollution, police and ambulance emergencies, grief and loss, emergency response and more. We will manage your crisis from a statement to media, to interviews to exclusives and more. We understand you don’t know what to do. That’s why we do.
We bring all our creative energies into one place to make your sponsorship the best it can be. This includes ambassadors, activations, installations, personalities and creative solutions. We have worked with international brands and created campaigns that left a digital footprint that spanned the globe. We have negotiated contracts, naming rights and partnered our clients with events, brands and personalities to ensure their own voice was heard.
Really want the latest ‘it girl’ for your campaign but no idea where to start? Wish you could reach out to that celebrity you’ve been dreaming will champion your event or brand? Not sure who you should have front and centre? This is where we can help. Don’t worry, we have access to and a strong knowledge of talent. We know demographics, target markets, who is hot and who is not and we know how to get to the people behind closed doors. We make contact, negotiate and manage those relationships to create great partnerships for you.
Sit down and tell us what you think, what you feel, how you see the world and want it to see you. Now sit back and relax because it’s up to us to bring that vision to life in the form of creative. We think outside the box, we get crazy, we think the dream then achieve it for you. It’s a look and feel, a message, a thought that becomes tangible. It’s a taste, a style. It’s you!
We create marketing, social media, publicity / pr and brand activation strategies. We do this through an iterative collaborate process with final approval from the client. Once approved we can then roll that strategy out or hand it back to the client to manage themselves.
BRONNY LANE - DIRECTOR
Founder, Director and Principal Publicist of Little Train, Bronny brings over twenty years of experience in the arts and entertainment industry to lead her team. She holds a Bachelor of Music and has studied at the Victorian College of the Arts, Melbourne University and the University of California (Los Angeles). Bronny is a publicity, marketing, social media, filming and events specialist with over two decades of experience in Australia and abroad. Most recently she conducted a media campaign in Los Angeles for shows in the Hollywood Fringe Festival.
A leader in her industry, Bronny has won many awards including a highly coveted Churchill Fellowship in 2001. Bronny launched Little Train in 2006 and has since built the business to support both national and international clients.
Bronny has worked on festivals including the Meltdown Festival with Artistic Director David Bowie in London, and the international Volvo Ocean Yacht Race in Melbourne and has been responsible for multiple successful national and international events including the Eva app launch in Los Angeles, Red Flags fundraiser, BKT Tires and Cricket Australia national activations, Jon Smith Subs Launch, APIA Asia / Pacific conference and more. She works across the food and beverage, hospitality, FMCG, arts and entertainment, film and television, fashion, lifestyle, environment and technology sectors. She has travelled with clients globally to support their projects and lists client satisfaction as the number one driver in all she does.
In addition, Bronny is a published author and award-winning indie filmmaker, her resume includes work as a fashion journalist, television presenter, and social commentator and she hosted her own radio program for five years on Kiss FM. She brings experience from both sides of the media, making Little Train the perfect platform to showcase her talents. She currently co-hosts Fun Stuff on Southern FM on Fridays from 6-8pm.
SHEREEN KIDDLE - PRINCIPAL PUBLICIST
Shereen is a seasoned event professional and recently ran the highly successful Brighton Lunch. She brings over twenty years experience to the team working with clients around Australia. She recently conducted media campaigns for Live Nation, CommBank SmallBiz Awards, Silver’s Circus Richmond and From Day One (a new parenting venue).
She has worked for Variety, Chadstone, the Arts Centre, IMG (working closely with AFL talent) and delivered events including The Great Australian Swim, the Tattoo Expo, Hottest Hunk and more . Shereen brings over twenty years of experience to the team as an expert in publicity, marketing, sponsorship, social media and events.
Shereen worked with Bronny for Newscorp as one-half of Bayside Confidential for the Herald Sun. In addition, she founded and runs My Red Flags, an organization that raises the red flags of domestic violence. Shereen is currently co-host of the radio program Fun Stuff, which airs on Fridays from 6-8pm on Southern FM.
Shereen has a host of experience of working to generate media and run events across the sport and leisure sector as well as publishing (launching and promoting books). This includes Nathan Lovett-Murray: annual Indigenous sport events 23/24, Sophie McCartney Australian comedian tour: May 2024 and book PR. Variety – Great Car Bash event (sporting and celeb guests), Jason Gram – launching his new Cents2bills APP in 2024, Nick Daffy – launching his construction budget software later in 2024, Dimmataina Group – PR with the Dimattina brothers, Cathy Freeman (Australian of the Year), Warwick Capper.
Additionally, Shereen has a vast network across the parenting network of media and influencers and has worked with many clients targeting this demographic including Aromababy, Qiara and more.
OUR TEAM
Elise Hamilton
Production Coordinator
Simon Reich
Senior Graphic Designer
PR & Marketing Assistant
Publicity & Marketing Coordinator
WHATPEOPLESAY
See what our clients have to say about us