Whilst undertaking a large rebrand, we were brought in to create the video to sell the franchising opportunity. Little Train travelled to Sydney, interviewed franchisees, customers and generated a video to highlight the opportunity. We were also able to secure a relationship for Red Lea with a high profile chef, the results of which can be seen in their new recipes! Delicious!
In addition, we worked closely with the organisation to implement a brand ambassador role. We were able to source a celebrity chef and Red Lea engaged them for a period of time to work on recipes and to act as the face of the organisation. This role is still in development with final role out due later in 2015.