Publicity Can Get You On the Television

We love working with super talented people and helping them get on television and in the media. Our client Ivan Krslovic, known for his time on The Bachelorette 2018 (and Advocados), came to us early in 2018 with his business 'Aussie Dance Tours'. He wanted Australia to know all about Aussie Dance Tours and also the amazingly talented dancers and choreographers he was bringing down under. We worked with Ivan and got him on Studio 10 not once but twice and given the success of his appearances we are sure they would love to have him back any time! Go Ivan! We love PR and getting our clients seen. Talent PR is seriously fun. 

Ivan on Studio 10




Posted by Bronwen Lane.

TMix Store Launch at Emporium, Melbourne

October 2018 saw us working with some brilliant clients including TMix who hired us to conduct events management for the launch of their store at Emporium in Melbourne. The event was a huge success with influencers, celebrities and guests turning out in droves to taste the fruit tea and bespoke donuts! Our team arranged all aspects of the event including media wall, photographer, suggestions for the menu on the night, fun photo booth which delivered brilliant social media snaps and more! We love running events and if we don't say so ourselves, we give great 360 event service. We would love to help you with your store launch and can promise a terrific experience for everyone who attends at event delivered by the Little Train team. Our event project price start from $3,000 (price depends on the size and requirement).

Posted by Bronwen Lane.

360 Events - We Got You Covered

It was 360 events management for 4Legs Natural Pet Food this past December (2018) with the inaugural Jingle Balls Dogs Day Out raising money and awareness for Pets of the Homeless. We loved working with 4Legs on their products Balls for a Cause and Jingle Balls! Both of these products support the fantastic charity Pets of the Homeless and were available in sample size on the day of the event. Our events management included logistics, liaising with council, risk management, organising security, food stalls, vendors, entertainment and more. Our public event was held at Marine Reserve and was hosted by Lara Shannon, the host of Channel Ten's Pooches at Play with celebrity guest Judge Gamble Breaux of Real Housewives of Melbourne and her celebu-dog Cash! We also conducted an additional publicity campaign which garnered editorial all around the country for this great day out. 4Legs was seen in the Herald Sun, Sydney Morning Herald, Brisbane Times, The Age, Cairns Post, The Advertiser, news.com.au whilst Channel 9 news turned up on the day to film all the fun. Pets of the Homeless Founder Yvonne Hong was also interviewed on the radio. This was a great day out and a great example of the excellent events service we provide to our clients coupled with publicity and marketing.


Posted by Bronwen Lane.

Case Study: Crisis Management PR

Quite often we are contacted to conduct crisis management PR. To give you an idea, sometimes people find themselves in a media situation that they are unsure of how to handle. A post on Facebook might have gone viral. They may find themselves caught in a legal mess that has been picked up by the press. We have helped many clients through this type of publicity. Often the press will be knocking on the clients door and they have no idea how to handle it. The message always requires handling which is where skilled publicists come into play. We walk in the world of journalism and the media daily. Recently a client contacted us to handle their publicity after a video went viral on Facebook and was then removed. The media were intensely interested in the story and we were able to take over all media leads. The end result was coverage on Channel 9 with an exclusive for A Current Affair. We wrote a statement from the client which greatly helped the media with information they needed and also supported the client with a managed message. The end result was over one hundred stories published with the correct messaging that was sensitive to the client. 


Posted by Bronwen Lane.

Little Train engaged by Alpine Events and David Icke

Little Train is proud to announce we have been engaged by Alpine Events (South Africa) to generate the publicity for the David Icke Worldwide Wake Up Tour in Australia, New Zealand the the USA. Our work has featured across Australia on television, radio, podcasts, online and in newspapers with David's visit causing quite a stir. You might have seen him on The Today Show.


He was also on Triple M, Gold FM, 2Day FM and more. You might have heard him talk about some of his conspiracies! David is now off to New Zealand before taking a break. The tour picks back up in New York this September, where Little Train will again be providing publicity services for the tour. For more information check out David's website www.davidicke.com and maybe even think about heading along to his tour if it swings through your city. 



Posted by Administrator.

How Exactly Does Little Train Work

Welcome to 2016 and with it our newly launched Little Train blog which brings about our first topic 'How exactly does Little Train work?'. This is a question we find we are asked over and over again. People don't quite understand PR or how it works. How do you get in a magazine? Do you have to pay to be in that top ten list? Our clients range across the technology, entertainment, not-for-profit, environment, fashion, lifestyle and beauty industries and this is something we are able to answer for them.

1. What Makes LIttle Train Different?

As a smaller company Bronny Lane, owner and founder of Little Train is the lead and Principal Publicist. This means that unlike other companies you get Bronny, the PR expert handling your PR directly. Other companies pass the work onto their PR team and you don’t necessarily get the best. At Little Train we are extremely client focused and the team very dedicated in supporting our clients. We pride ourselves of being available to our clients 24/7 during campaigns. We provide detailed media notes for interviews as well as chaperoning our talent when relevant, in particular for television and radio engagements that require in studio appearances. Further, we keep our client constantly in the loop so they are aware of hot prospects for media which are communicated as soon as they are confirmed.


2. Who do you work with?

We have worked with an array of clients and celebrities including individuals and companies from London to Los Angeles to Hong Kong. We have access to celebrities to open conversations or build a fabulous guest list for your red carpet event. Our expertise spans events, pr campaigns, social media and marketing. Some people we have worked with include Lynton Tapp (reality TV star - MasterChef 2013 runner up), Shaynna Blaze Vaughan (judge and television presenter - The Block, Selling Houses Australia), Brooke Sheehan (TV and film actress, model), Frank Hamster (comedian), Paul Salmon (AFL footy legen and Isabel Hartaeg (opera singer). Our clients include Global Village Multicultural Festival (Melbourne), ConSoul TV (Los Angeles), XRSlide (Melbourne), Diversity Expo (Melbourne), Wolf & Lamb LA (Los Angeles), the Victoria Law Foundation (Melbourne) and Avass (Melbourne). 


3. What is Your Area of speciality? What media do you have access to?

Our clients range across arts and entertainment, not-for-profit, technology, environment, beauty, fashion and lifestyle whilst we also work with celebrities, reality tv stars, social media influencers and personalities. We cover all kinds of media in our specialty area’s. This includes television, radio, magazines, newspapers, blogs, journals, social media, newsletters, regional and national and have the capacity to generate PR on an international level when appropriate. PR we generated last year for Brighsun went as far as Europe, Canada and South America.


4. How Do We Engage Little Train?

After we have had our first initial free consultation (either in person, via Skype or over the phone) Little Train will then provide a detailed quote and costing based on the prospective clients requirement. Once agreed Little Train invoices a 50% retainer and both parties sign a contract of engagement. The final 50% is invoiced at the end of the project or ongoing clients are invoiced weekly for an agreed amount. In some instances we work for a set fee and amount of agreed hours. 


5. What Happen Next?

Once we enter into a relationship with our client, we sit down and assess their needs in a realistic fashion setting goals for Little Train to achieve. PR Goals might look something like this:

a. interviews, news items or features on Australia television (channels 7, 9, 10, SBS, ABC, 11, Foxtel, nightly news, morning television programs, evening news and special interest programming)

b. interviews or features on morning or drive time radio (all major radio stations targeted ie: Nova, Kiis, Gold FM)

c. special interest pieces, interviews or features in print media including a ticket giveaway (ticket giveaway would also work well for radio), (The Age, Herald Sun, Sun Herald Sun etc. The Guardian, The Carousel, MamaMia etc.)

d. features in relevant blogs, email newsletters and social media 


After that, it's up to LIttle Train to get cracking on delivering results. For PR campaigns we need great photos and information to put together a press release. Sometimes we will need to create imagery for you, or to arrange a photoshoot. Good copy comes from information provided or interviewing and data gathering. Locking in PR is a specialist skill and requires the ability to communicate with journalists and writers and build strong media partnerships - something Little Train has been focused on achieving for many years now.

Did you know that we offer packages for services? For a low weekly amount we can manage your social media, provide ad hoc marketing advice and consulting as well as write copy for your business. Sometimes that is all you need and we charge a fraction of the price of the bigger firms because we are a smaller boutique agency. Email Bronny today for a free first up chat! You'll be surprised what Little Train can do for you to generate awesome PR and publicity for your brand. Little Train is based in the Bayside suburb of Brighton and has clients from London to Los Angeles to Hong Kong as well as right across Australia. 


Posted by Administrator.